"The Perfectionist" is a short film that was made for a Coca-Cola Father's Day Promotion. George's Son "Joey" along with his team from Variable did a short film on "Doing Things Right". The old Fargo truck was borrowed from a friend, and George's Dad "John Lawrence" played the farmer who sold the Old Vendo 44 to George. The video was Aired on TV on Father's Day 2012.
"The Perfectionist" - George Lawrence for Coca-Cola There is no question that Coca-Cola is a successful & iconic beverage, one which many believe to be the “perfect” product. Our goal with this spot is tell a true & timeless story of substance in order to humanize the concept of "perfection." The first step was to find a real person who solely embodies the true spirit of “perfection” within their craft. Fortunately, this was easy for us. The main subject, George Lawrence, is the father of one of the creators/directors of the spot, Joey L. Joey knew there was no better person to portray this truthful message than the person responsible for raising him to be so detail oriented. It's always a great relief to know that there are people out there just like us who are very passionate about their craft. This piece holds a very special place in our hearts because it further instilled in us what we already believe: If you do what truly makes you happy, and do the best job you can, then success & happiness are inevitable. In collaboration with Coca-Cola for Father's Day 2012, we wanted to share a deeper look into the motivation behind this film. Please check out "The Perfectionist" - Behind The Story: https://vimeo.com/43847168 Lastly, after viewing the above, there should be no need to hype-up George's work, his restorations speak for themselves. Support the good man: www.georgescustompaint.com -- Production Company: Variable Creative: Joey L & Variable Directors/Cinematographers: Joey L & Variable (Jonathan Bregel & Khalid Mohtaseb) Producer: Tyler Ginter Editorial: GoodPenny - www.goodpenny.tv Post Production Producer: Rasha Clark Editor: Bruce Ashley Score: Mike McFadden Mike's Facebook Page: on.fb.me/IHagqn -- www.WeAreVariable.com twitter.com/WeAreVariable hello@WeAreVariable.com www.JoeyL.com twitter.com/JoeyLdotcom Joey@JoeyL.com
Here is a "Behind the Scenes" Video on why the story was created.
In collaboration with Coca-Cola for Father's Day 2012, we wanted to share a deeper look into the motivation behind our latest film "The Perfectionist." https://vimeo.com/41332658. This "Behind The Story" perspective serves as a reflection of photographer/filmmaker Joey L's early success, all of which comes from Joey's biggest inspiration; his own father, George Lawrence. This Father’s Day, share how your dad has inspired your life. #DadTaughtMe -- For more information about this film, please check out Joey L's initial blog post below: http://www.joeyl.com/2012/05/coca-cola-the-perfectionist/ Production Company: Variable Creative Development: Variable Original Score: Mike McFadden - "Get It Together" Mike's Facebook Page: on.fb.me/IHagqn Motion Graphics: Maha Mohtaseb www.MahaMohtaseb.com Take a look at Joey and George's work: www.JoeyL.com www.GeorgesCustomPaint.com -- www.WeAreVariable.com twitter.com/WeAreVariable hello@WeAreVariable.com